Chances are you will spend a lot of time looking for the perfect wedding gown. Before you even get out there, make a list of the places you’d like to visit. Put them in order, geographically so that you go to all the ones in the same area at once and you aren’t wasting gas and time driving around town. Then, make a list of the things you do and don’t want in your dress, including price, fabric, shape, neckline, length, compatibility with accessories, etc. This way, you will know what to tell the attendants at the dress shop when you get there. If you’re choosing from the rack, tell the people you bring what you want so they can help you look.
Don’t worry if you never get the “this is it!” moment. Not everyone does. Finding a wedding dress is not a magical moment. Sometimes it feels like it is, but really, just get what you love and think looks great. It’s a good idea to watch the reactions of both the people you brought with you and others in the store. This will give you a good feel for how it really looks.